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Why Branding Your Resume Produces a High ROI by Jessica Holbrook Hernandez - Mar, 2011 It has been no secret in advertising and marketing for some time now that you need to know your target audience. And it really isn’t any different in a job search. You need to know who you audience is, what their needs are, and how to communicate the benefits of what you offer. Last autumn I jumped head first into a huge conversion rate optimization project. I was doing hours of research and work to figure out everything... |
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Be You-Nique: Resume Writing “Rules” to Break by Jacqui Barrett-Poindexter - Feb, 2011 As a member of Career Collective, and in collaboration with my friend and co-coordinator, Miriam Salpeter, I am happy to announce this month’s topic: Job-hunting “Rules” to Break / Outdated Job-Search Beliefs. Please visit other blog posts on this subject, linked at the end of this post on Wednesday. For those on Twitter, we invite you to follow the hashtag, #CareerCollective. Relax, and You Can Rule the Road This subjec... |
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Keywords: The Good, The Bad, and The Overused by Cathy Eng - Feb, 2011 One of today's major buzzwords is "keywords" and even though the English language contains thousands of usable keywords, many are getting used way more than they should in resumes. The secret to keywords is to be as specific as possible, using words that set you apart from the competition rather than put you in a class with them. Here are some of those keywords I would classify as good, bad, and overused. Good: These keywor... |
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College Leaders Face A Paradigm Shift by Bob Roth - Feb, 2011 College Presidents and Board Members are starting to respond to the employment needs and expectations of their students and the parents of those students. Students want to graduate with a good job, one that has career potential. Parents want their large financial investments to pay off. Now, after many years, progressive and concerned college leaders are actively looking for ways to improve the employment success of... |
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How Many Bullets Are Too Many & Other Common Job History Questions by Cathy Eng - Feb, 2011 For most professionals, your job history (commonly listed as Professional or Work Experience) is where hiring managers find a lot of your value. This is where you detail in a reverse-chronological order what you did, for whom, where, and for how long. Though there are many ways to write a job history, there are some tried and true methods for making it clear, concise, and interesting - essentials for getting noticed by a hirin... |
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How to find a job — stop competing and start excelling by Miriam Salpeter - Feb, 2011 Everyone wants to know the job search rules. How long should my resume be? What should my cover letter say? When is the right time to follow up? How do I introduce myself in a networking setting? Do I list “job seeker” in my LinkedIn heading? Should I use Twitter? How often should I tweet? The list goes on and on. The short answer I tell all of my clients? “There’s no one *right* way to approach a job search.” It’s... |
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Is a Results Oriented Résumé Obsolete? by Debra Wheatman - Jan, 2011 Q. I wanted to ask a quick question. I came across an article that was posted via LinkedIn, which contradicted some of the things you recently taught us at a webinar I attended. The author of the article said to keep the font size no smaller than 11 pt and also mentioned that a results oriented résumé with lots of action verbs is useless. R.T., Phoenix, AZ Dear R.T. A. Thank you for your excellent question R.T. and fo... |
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Ten Resume Tips for Older Workers by Barbara Safani - Jan, 2011 As an older job seeker, writing a resume can bring an additional set of challenges. It can be hard to know what to include and what to leave out of the document when you have had a long work history, and it may have been years since the last time you even needed a resume. Resume etiquette has changed, and it is important to change along with it. Here are 10 tips for updating your resume to remain relevant in the eyes of the... |
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Great Résumé But No Job Offers Yet by Debra Wheatman - Jan, 2011 Dear Deb, Q. Ever since your team revised my résumé and LinkedIn profile I have to say I have been getting much more activity. Here is the problem: I still have not received a job offer. For some reason I keep getting passed up when it comes to the actual offers. They aren’t even calling me back for second interviews. What do you think could be going on? Is there something I can do? I am at a loss and am getting very di... |
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How to drill down for accomplishments by Tom Albano - Jan, 2011 If you think you don’t have accomplishments worthy of mentioning on their resume, think again. Most likely, you have plenty of them. Often, accomplishments lie just below the surface of routine job responsibilities. You just need to identify the right areas that can be developed into accomplishment statements. This may require thinking about your past experience in a new light. The list of possibilities for developing acco... |
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